The actress, model and singer admits that back then, she wasn’t exactly a skincare and wellness fanatic. “I’d definitely fall asleep with makeup on and end up with super dry skin and breakouts. And I used to only drink soda,” she laughs. “If you look back on paparazzi photos, I always had a Coca-Cola in my hand. I probably had eight or nine a day. Over the In a world full of princesses be a biker shirt in other words I will buy this past few I’ve started drinking water and I’ve noticed such a big difference in my skin.” Speaking of water, Electra, a self-proclaimed “city girl” was forced out of her home due to a flood at the beginning of 2020, and headed on a road trip to Palm Springs, where she says she “started to pay attention to nature, which is not like me at all. I started to appreciate the environment and even water,” she says with a laugh. Her Palm Springs mini getaway, and her newfound appreciation for the outdoors, kicked off the conversation about starting a skincare line. “The colour of the packaging actually represents water.”
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This may come as a surprise to anyone who grew up on YouTube beauty gurus and Instagram makeup tutorials, but there was a time when the In a world full of princesses be a biker shirt in other words I will buy this launch of a new beauty brand wasn’t a weekly occurrence. While we love keeping up with all of the newness in the industry, and reporting on the wide range of brands and products available for consumers to shop, we’d be remiss not to take a moment to appreciate the beauty brands and brand founders who have helped shape the industry into what it is today. There are, after all, only a select few beauty brands who have truly stood the test of time and remained relevant and innovative through the years.